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The accessibility guide · Motion and media

A video with no captions

A promo video with no captions gives deaf and hard-of-hearing guests moving pictures and no message. Captions also serve everyone watching on mute.

The choice you’re proud of

The chef video or promo reel with no captions

What it actually is

A video of people talking with no on-screen text of what's being said.

Who it shuts out

Deaf and hard-of-hearing guests get moving pictures and no idea what's being said — the entire message lives in audio they can't hear. Captions also help everyone watching with the sound off, which, on a phone, is most people.

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Built to WCAG 2.2 AA and monitored nightly. Industry context, not legal advice.